This powerful PSA about forest fire prevention creeped me out when I stumbled across it on an old tape a few years ago. I can only imagine what my thoughts were if I saw this as a young kid back in the 80s. It’s probably among those scary TV memories I’ve blocked out, like that episode of ‘Punky Brewster’ where Cherie gets locked in that old fridge. Oh great, now I’m going to have nightmares about that again. But I digress. The eerie imagery of the spot really punches you in the gut — the ominous gas masks, the vast lifelessness — It’s one of my favorite PSAs of the 80s because it does such a good job of scaring you into caring about its message. If you’re like me you’ll never touch another match after watching this. In fact, we should gather up all the matches, lighters, etc. and burn them… Oh wait, nevermind.