Deadly Toast

Here’s another of the more iconic spots from the ’80s, a very simple, straight-forward way to tell us ‘Don’t Drink and Drive.’ I remember being taken aback by the violent glass-crashing of this PSA as a youngster very well. In fact, this spot was probably a little too effecitve on my young, impressionable mind as I was convinced any drinking behind the wheel would result in certain death. Imagine the shock and terror I experienced at the sight of my father navigating our family vehicle down the highway with Pepsi Free in hand, completely shunning the TV narrator’s warning about the deadly results drinking and driving were sure to bring. ‘Why did the sadistic bastards at General Motors even put cup holders in their cars in the first place?’ I wondered. Were they trying to kill us all? Thankfully, after some clarification from my parents about good drinks and bad drinks — and several months of therapy — I better understood.

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